Raising with Initial Paying Customers
4

Subject:
[X] Paying Customers in [Y] Weeks – Scaling Now
Hi [Investor’s Name],
[Startup Name] has hit a key milestone—our first [X] paying customers, generating [$X] in MRR. We’re seeing a clear demand and are now raising [$X] to scale.
Given your background in [industry], I’d love to explore how we can partner. Could we set up a 15-minute call next week?
Looking forward to connecting.
Best,
[Your Name]
Extra tips and tricks
Tip: Revenue = validation. Investors will ask about churn, retention, and scalability.
✅ Highlight customer retention metrics (e.g., “90% retention after 6 months”).
✅ If B2B, drop a big-name customer to build credibility.
✅ Show how investment scales revenue efficiently.
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